kickers uk
spring summer campaign 2024
our challenge
We identified an opportunity to showcase Kickers iconic Kick Hi boots in a fresh, adventurous context beyond the streetwear scene they are famously known for. The goal was to highlight how these legendary boots can transport wearers on weekend beach trips and adventurous journeys out of the city, using a warm, nostalgic, and visually captivating approach.
client:
Kickers UK
services provided:
Concept, Creative Direction, Photography, Graphic Design, Animation, Toolkit
industry:
Footwear | Fashion
our solution
We took the iconic Kick Hi boots on a seaside adventure, styling and photographing them exploring the beach, rocks,
and vibrant beach huts. Inspired by train ticket graphics, we used wide-angle photography paired with a warm, hazy colour treatment to create a
narrative of exploration
and weekend escapes.
our roadmap
We approached Kickers with our proactive strategy, identifying an opportunity for them to launch a Spring campaign taking their boots from the street to the seaside.