fabuloso
brand refresh
our challenge
FABULOSO Festival, the centrepiece of Brighton Pride, needed a fresh and vibrant rebrand to reflect its dynamic spirit and inclusive ethos. The goal was to create a flexible branding framework that nodded to the core Brighton Pride branding and could easily be applied by festival crew, social teams, video editors and designers to achieve a cohesive identity for the festival.
client:
Pulse Partnerships/ Brighton Pride
services provided:
Branding, Creative Direction, Graphic Design, Animation, OOH, Canva Templates
industry:
Events / Music Festivals / LGBTQIA+ Community
our solution
We crafted a vibrant and adaptable branding strategy for FABULOSO Festival. The creative refresh celebrates diversity and inclusivity, with space to collaborate with queer artists like the incredibly talented Lady Pat. This approach not only amplified local voices but also ensured the festival's branding resonated deeply with the community.
our roadmap
We scoped the scene and sized up the competition to inform our strategy